Social media manager and content creator driving growth, awareness, and engagement on all social platforms.

Intro

Through more than 5 years of experience in digital marketing and social media and graduate work in advertising and PR, I've developed a keen sense of what drives growth and the ability to adapt to an ever-changing digital landscape. I craft business-driven strategies that break through the noise and cultivate a strong digital presence across platforms, backed by compelling content ranging from high-quality, editorial-style photography to short-form videos.

LEARN ABOUT MY SERVICES

  • For the business seeking a social media expert to provide comprehensive, day-to-day management of its social profiles.

    This package includes the following:

    Social media strategy for up to 6 profiles (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest)

    A monthly editorial content calendar

    Scheduling for all posts

    Ongoing community management across profiles

    Monthly social profile performance report

  • For the business owner seeking help with social media content creation, but who wants to perform social profile management themselves.

    This package includes the following:

    Social media strategy for up to 6 profiles (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest)

    A monthly editorial content calendar

  • Customize your package to meet your needs with the following:

    Profile Setup

    Influencer Collaboration

    Meta Ads

    Social Media Audit

Case Studies

Leveraging TikTok to meet a target audience where they are.

StraighterLine, an edtech company that offers online, self-paced college coursework to students, needed to raise awareness of its offerings to current and prospective college students.

Through a consistent cadence of TikToks playing off of current trends and student topics that all tie back to StraighterLine’s messaging, I organically drove 34,000 unique viewers to StraighterLine content with an engagement rate of 8% in its first quarter. After proving the value of TikTok, I utilized TikTok’s advertising features with a small budget to increase unique viewers by 488% and the average engagement rate to 13% in its second quarter.

Using Reels to build community excitement for a new mixed-use development.

In the months leading up to the grand opening of Fenton outside of Raleigh, NC, my team and I launched a weekly Reels campaign giving locals an inside look into the progress.

#TourTuesday was a successful 5-month campaign that drove a 110% increase in followers, achieved a high engagement rate of over 3%, and generated palpable community excitement. This campaign received a PRSA Georgia Phoenix Award for “Best Use of Social Stories.”

Collaborating with local influencers to raise awareness for a shopping center’s events.

From Restaurant Week to holiday events and activities, I identified brand-aligned hyperlocal influencers to amplify Atlantic Station experiences.

By establishing partnerships with local tastemakers, I amplified Atlantic Station’s seasonal event offerings, expanding the reach beyond Atlantic Station's core social media following and positioning the events as unique and exclusive to the property. These partnerships achieved strong results with a CPM below $20 per 1,000 views and an engagement rate of over 5%.

Driving website traffic using Meta ads to increase interest in a new office building.

Office brokers are just like you and me– they spend time scrolling Instagram and Facebook daily. We used Meta ads to place information about a new, technology-driven office building right in their feeds.

By producing and promoting high-quality photos and videos that focused on office amenities and neighborhood highlights, we drove our target audience to the landing page of a website to learn more detailed information. The Cost Per Click was below the industry average, at $0.73 per click, demonstrating that we engaged the right audience meaningfully.

Leveraging an engaged audience to raise awareness for an underground food court.

The annual DragonCon conference descended upon Downtown Atlanta, bringing tourists from across the country. The attendees had proven to be active on Twitter during the conference – so we launched a 5-day campaign to engage them.

I staged a daily contest inviting DragonCon cosplayers to engage for the chance to win gift cards to Peachtree Center restaurants led to a 303% and 146% increase in engagements and impressions, respectively, over the average weekly performance. This awarded greater visibility for Peachtree Center and its restaurant offerings at a time when out-of-town visitors were hungry and always looking for their next meal.

Concept Work

  • Trendy Italian Restaurant

  • Minimalist Coffee Shop

  • Retro Brewery